We are thrilled to announce the launch of our refreshed brand identity, featuring a new logo design, an brand color palette, and our new website.

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Our refreshed brand identity os a reflection of our growth and evolving vision. Since 1985, J-Long has been dedicated to offering reflective solutions, heat transfers, and trims. Our updated brand identity is designed to convey our agility, strength, and approachability while honoring our heritage.

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Inspired by reflective solutions,  our new visuals capture the essence of our reflective tape. We've continued using our vibrant red, complemented by a refreshed set of neutrals, which you'll see across our website. These colors represent our energy, trustworthiness, and diverse offerings. Our new font system ensures enhanced readability and a more contemporary feel across all platforms, and you'll see updated graphic elements, and a more consistent visual language reflecting our innovation.

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Thank you for being an integral part of our journey. We are incredibly excited to continue growing and innovating, and we value your continued trust and support.

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